The reps from Daisy Rock will be discussing some of their marketing strategies, reasons for their success, answering YOUR questions & how & why they (and many other companies) pick endorsers.
Daisy Rock is the epitome of what NICHE MARKETING is all about!
Since being founded by a female musician (that's Tish Ciravolo in the pictures holding Daisy Rock products) in 2000, Daisy Rock has increased in size at an astonishing rate, with 2006 sales reaching $2.4 million, and with Daisy Rock guitars and basses now available in more than 25 countries worldwide. The catalog includes acoustic and acoustic-electric guitars, electric guitars, and electric basses in a vibrant selection of colors. The company offers an ample bouquet of models and 2007 marks the release of the very special Rock Candy Pink Label guitar that's hand crafted in the USA.
Female artists of all genres love their Daisy Rock guitars, however, girls aren't the only ones having fun-The Cure's Robert Smith, The Psychedelic Furs' Tim Butler, Chris Stein from Blondie, Sylvain Sylvain from The New York Dolls play them, too, as do Adam Levy (Norah Jones) and Paul Leary (Butthole Surfers).
Through a scholarship program called Girls Rock ,Daisy Rock sponsors underprivileged girls, hooks them up with guitars, and sends them off for the experience of a lifetime at DayJams Rock & Roll Camp. Daisy Rock sponsorships include the sixth annual VH-1 Divas special in 2003 and the 2005 national LadySixString Lyric Writing Contest, and among the company's numerous guitar donation recipients are the Make a Wish Foundation and VH-1 Save the Music. Additionally, Daisy Rock holds online auctions at Guitars4Kids.com, an organization the company's owner's created from which all monies raised benefit St. Jude Children's Research Hospital.
Daisy Rock also promotes breast cancer awareness through a national ad campaign in which Ann and Nancy Wilson are extensively involved.
Now THAT's a success story! & yes, Daisy Rock keeps getting featured in major business journals & news programs like CNN, Newsweek, NBC, FOX , Oxygen & many more!
SO, even if you're not a GRRL, you WILL gain a LOT of insight about plans for your own work, & a better understanding of how to pitch to product manufacturers.
Priceless information, FREE!
(Bio from http://www.daisyrock.com )Combining a lifelong passion for making music with a desire to “level the playing field” for dedicated female guitarists and bass players of all ages, Tish Ciravolo, founder and president of Daisy Rock Guitars, is a Renaissance woman of the music industry and a true pioneer of the instrument manufacturing world.
Since being founded in 2000, Daisy Rock has increased in size at an astonishing rate, with 2006 sales reaching $2.4 million, and with Daisy Rock guitars and basses now available in more than 25 countries worldwide. The catalog includes acoustic and acoustic-electric guitars, electric guitars, and electric basses in a vibrant selection of colors. The company offers an ample bouquet of models from popular lines such as the Butterfly, Daisy, Heartbreaker, Star, Pixie, Wildwood, Stardust Elite, Stardust Retro-H, Tom Boy, and Rock Candy series, and 2007 marks the launch of the Stardust Retro-H De-Luxe Series, the Rebel Rockit Series, and the new Rock Candy Custom Special Bass. 2007 also marks the release of the very special Rock Candy Pink Label guitar that’s hand crafted in the USA by guitar guru to the stars, John Carruthers.
Ciravolo’s dream that “every girl who wants to play guitar is welcomed and inspired to do so” is centered on the love she has for her two daughters, eight-year-old Nicole and six-year-old Sophia. “When the time comes, I want their experience as musicians to be different from when I was growing up, when every guitar available was designed with men in mind,” Ciravolo says. “I want them to be able to walk into a music store anywhere and be able to find something made with them in mind. Daisy Rock is not about making me rich and famous or being a hero to anyone. It’s simply an opportunity to leave a legacy for my kids and to provide females with great instruments designed with them in mind.”
In a sense, Ciravolo’s daughter Nicole is the true visionary behind Daisy Rock. When Nicole was a one-and-a-half years old, she drew a picture of a daisy, and her mom was inspired to draw a neck on it. She developed the design and took it to her husband, Michael Ciravolo, the president of Schecter Guitars. (Schecter had grown, under Michael’s leadership, from its original roots as a small instrument parts company in the 1970s and ’80s into a major guitar manufacturer. Early Schecter endorsees included Michael’s old friend Robert De Leo from Stone Temple Pilots, as well as artists like Prince.) “I told Michael that I wanted to create a line of guitars designed just for girls and women,” says Ciravolo, “so that’s what I did.”
Daisy Rock offers a variety of guitars that appeal to girls of any age. Younger girls are drawn to the Butterfly, Daisy, Star, and Heart shapes as well as the pallet of purples, pinks, reds and blues. Adult women are drawn to the solid construction and amazing sound quality of Daisy Rock’s lighter-weight, slimmer-neck designs.
Famous artists from across the musical spectrum also love their Daisy Rock guitars, including Joan Jett (The Runaways), Heart’s Ann and Nancy Wilson, Louise Post (Veruca Salt), Hilary Duff, Lindsay Lohan, Kathy Valentine and Jane Wiedlin (Go-Go’s), Share Ross (Bubble and Vixen), Susanna Hoffs (The Bangles), Nina Hagen, Annie Minogue, Lisa Loeb, Wanda Jackson, Dolly Parton, Ella Hooper (Killing Heidi), Precious Finch (L7), Marla Sokoloff, Shonen Knife, and Anna Waronker. Girls, however, aren’t the only ones having fun with Daisy Rock guitars—The Cure’s Robert Smith, and The Psychedelic Furs’ Tim Butler, Chris Stein from Blondie, Sylvain Sylvain from The New York Dolls play them, too, as do Adam Levy (Norah Jones) and Paul Leary (Butthole Surfers).
Tish grew up in Merced, California, where her best friend Barbara taught her to play guitar as they attended El Capitan High School. The young Ciravolo—whose first exposure to a girl playing rock bass was Suzi Quatro as Leather Tuscadero on the television show “Happy Days”—was a quick learner and by age 16 was on tour with a band called Plateau. When Plateau ended up playing in Kansas City, she decided to stay there and enrolled in Penn Valley Community College as a journalism and business major. After receiving her degree, she relocated to Los Angeles, where she balanced a series of crazy-making day jobs (waitress at Duke’s Coffee Shop, temp positions, assistant to Jay Leno and his former manager, the late Helen Kushnick, to name a few) with amateur night performances at The Improv and Comedy Store. Intent on being a rock star during those middle 1980s, she gravitated towards what would become her primary instrument, the bass. Like her influences Simon Gallup and Tim Butler, she played with a pick. “They kicked me out of the Dick Grove Music School after five minutes,” she recalls, “because I didn’t want to play with my fingers.”
Hopping from band to band, inching ever closer but never getting to that elusive record deal, Ciravolo became the quintessential L.A. rock queen. She played in several bands over the years, including Rag Dolls, The Velvets (a female Psychedelic Furs-type outfit), They Eat Their Own (new wave pop), and eventually, her own group, Shiksa and the Sluts. Then she entered her “big hair metal phase,” hanging with the popular band Lypstik from 1988 to 1992. “We had a billboard on the side of the Roxy and everything,” she says. “We did the windmill head shaking routine when we played, which was big at the time. We were also house band at the Whisky for a time, and played in the Battle of the Bitches at FM Station.” Finding other creative outlets, Ciravolo also made two independent films (The Wake, and Birds & The Bees) and wrote sitcom with partner Karen Peterson.
“Through all those years of playing music, of great success and crushing disappointment, I always had so much fun,” Ciravolo says. “It’s physical, it’s artistic, and it’s who I am at heart. These days, I’m in this punk band called sA$$afrA$$, and we do covers like “Cherry Bomb” by the Runaways plus original material. I’m kind of over the whole ‘getting the record deal thing,’ and it’s more fun than I ever had before. If I got a record deal now, it would probably interfere with everything I’m doing with Daisy Rock.”
Ciravolo’s commitment to young female musicians extends into the realm of book publishing. With print music publishing giant Alfred Publishing, she has released three instructional titles: Girl’s Guitar Method, books 1 & 2, and Girl’s Bass Method. Each teaches easy-to-follow course material from a female perspective, with a style and design that addresses the interests of today’s young women.
Barbara’s passing from breast cancer in 2000 inspired Ciravolo to donate liberally to breast cancer organizations. Daisy Rock also promotes breast cancer awareness through a national ad campaign in which Ann and Nancy Wilson are extensively involved.
Ciravolo is committed to numerous female-driven causes in addition to promoting breast cancer awareness. Through a scholarship program called Girls Rock (for which the Donnas are spokesgirls), Daisy Rock sponsors underprivileged girls, hooks them up with guitars, and sends them off for the experience of a lifetime at DayJams Rock & Roll Camp. Daisy Rock sponsorships include the sixth annual VH-1 Divas special in 2003 and the 2005 national LadySixString Lyric Writing Contest, and among the company’s numerous guitar donation recipients are the Make a Wish Foundation and VH-1 Save the Music. Additionally, the Ciravolos hold online auctions at Guitars4Kids.com, an organization they created from which all monies raised benefit St. Jude Children's Research Hospital.
2006 was an especially exciting year for Daisy Rock. In addition to national recognition on CNN’s hit show Anderson Cooper 360, Tish and Daisy Rock were also honored with the induction of the company’s very first “girl guitar” prototype into the Museum of Making Music. The induction of Daisy Rock’s first guitar, the first “girl guitar” in the world, openly acknowledged what so many people knew already – by creating Daisy Rock, Tish invented a unique and innovative new instrument, a guitar designed specifically (and unapologetically), for girls.
“There are so many things I love about Daisy Rock Guitars and all of the endeavors we are involved in here,” Ciravolo says. “But there’s no greater feeling than reading letters from young girls who had no idea there were guitars out there for them. The wonder of discovery is so incredible, and it’s as if learning how to play our guitars helps them discover their true selves. I always wonder how different my own life in music would have been had I grown up playing a Daisy Rock guitar. It’s exciting just to know that something I have created has made such a difference.”